SEARS once sold houses

The Unconventional Story of Sears: A Retail Giant That Once Sold Houses

When we think of Sears, we often conjure images of department stores filled with clothing, appliances, and tools. However, there lies a fascinating chapter in the history of this retail giant that may surprise many: Sears once sold houses. This unique venture, part of their broader vision to cater to the needs of middle-class Americans, created a lasting impact on home ownership and retail history.

The origins of Sears’ housing business trace back to the early 1900s. In 1908, the company introduced its first catalog home, a concept that would revolutionize how Americans approached home buying. The idea was simple yet innovative: Sears would provide a complete package that included everything necessary to build a home, from the structure to the nails. This was at a time when homeownership was becoming increasingly desirable for average families, and Sears positioned itself to meet this growing demand.

Sears homes were sold through its famous catalog, which showcased a variety of house designs ranging from quaint bungalows to sprawling two-story homes. Potential buyers could browse through detailed blueprints and photographs, selecting a model that suited their taste and budget. The company offered more than 400 models between 1908 and 1940, which allowed customers a wide range of options tailored to their needs.

One of the standout features of the Sears home concept was its affordability. The prices were competitive, making homeownership accessible to many families who may not have otherwise been able to afford it. These homes were not only affordable but also designed with the practicality and needs of modern families in mind. Additionally, through a network of local builders, Sears ensured that customers could easily find assistance with the construction process.

Each kit came with detailed instructions to guide homeowners through the construction, which often resulted in a sense of accomplishment and pride for the builders. While some chose to hire professionals, many families worked together to raise their new homes, creating memories in the process. This sense of community and engagement with their living spaces was revolutionary and added to the charm of the Sears home initiative.

Sears homes were also designed to be functional and durable, with quality materials included in each shipment. The homes embodied the spirit of American innovation and resilience, showcasing craftsmanship that appealed to buyers during the post-World War I housing boom.

Despite the initial success, the Sears home program began to decline in the late 1930s. Several factors contributed to this downturn, including the Great Depression and changes in the housing market that led to different construction practices and home-buying experiences. By the late 1940s, the company formally ceased its kit home program, but the legacy of Sears homes continues to resonate today.

Today, many of these historic homes still stand, a testament to the craftsmanship of the era and the innovative spirit that Sears embodied. They can be seen in neighborhoods across the United States, cherished by homeowners who appreciate their unique history and design.

In retrospect, Sears’ venture into the housing market is a significant chapter that highlights the company’s attempts to diversify its offerings and respond to consumer needs. Understanding this aspect of Sears allows us to appreciate the broader context of American retail history and its impact on homeownership for generations.